ANALISIS LINGKUNGAN EKSTERNAL DAN INTERNAL DALAM MENYUSUN STRATEGI PERUSAHAAN (Studi Perencanaan Strategi Komoditi Kelapa Sawit Pada PT. Perkebunan Nusantara III (Persero))

Dedi Septiadi Gunawan, Taher Alhabsji, Kusdi Rahardjo

Abstract


The purpose of this reserach was to gain corporate level strategy for PT. Perkebunan Nusantara III that lead company becoming a champ in competition and provide a sustainable growth. The object of this research is PTPN III (Persero). This type of applied research  use a quantitative approach. Method survey conducted by distributing questionnaires to the respondents as the primary data. Purposively selects respondents (purposive sampling). FDGs also conducted by five men palm oil industry players to determine the weight ang rating values on EFE, IFE, CPM, and QSPM Matrix. Secondary data were obtained from the company internal documentation and other relevant data sources. This research uses STEEPLE and Porter's Five Forces Model analysis approach to analyze the company external environment. For the Internal analysis using Value Chain analysis approach (VCA) to analyze its internal resources. Research tools used for strategy analysis are: SWOT, SPACE, BCG, IE, Grand Strategy, and QSPM Matrix. The research found that the strategy for PTPN III palm industri is Product Development Strategy and Foward Integration Strategy. Recommendations policies at the operational level that supports the selected strategies, includes: changes / additions of the company capital structure, the expansion of oil palm land area, development / downstream palm oil products that provide value-added products, and bench marking as a means of preparing HR and The best technology.

 

 


Keywords


Evaluation Strategy; EFE; IFE; CPM; SWOT; SPACE; BCG; IE; Grand Strategy; QSPM; Corporate Strategy; PTPN III

Full Text:

PDF

References


Adisaputro, Gunawan dan Asri, Marwan (2011). Anggaran Perusahaan, Buku 1, Edisi 2. Yogyakarta. BPFE-Yogyakarta

Barney, J.B. (1995). Looking Inside for Competitive Advantage. Academy of Management Executive. Vol. 9

Bayles, Carter. (1977), Strategic Control: The President’s Paradox,” Business Horizons 20.

Collins, James C., dan Jerry L. Porras. (1997) Building to Last: Successful Habits of Visionary Company. New York. Harper Business.

Deptan, 2012. Potensi luas lahan perkebunan di Indonesia

Data Pusat Infosawit (2010), Perbandingan Luas Area Tanaman Penghasil Minyak Nabati di Dunia

David, Fred R. (2010). Manajemen Strategis Konsep, Buku 1, Edisi 12. Jakarta. Salemba Empat.

David, Fred R. (2009). Manajemen Strategis Kasus, Buku 2, Edisi 12. Jakarta. Salemba Empat.

Duncan, R.B. (1972). Characteristics of Organizational Environments and Precieved Environmental Uncertainty. Administrative Science Quaterly, Vol. 17.

Fahmi, Irham (2012). Analisis Kinerja Keuangan : Panduan Bagi Akademisi, Manajer, dan Investor Untuk Menilai dan Menganalisa Bisnis dari Aspek Keuangan. Bandung. Alfabeta.

Ferdinand, Augusty (2000). Struktural Equation Modelling dalam Penelitian Manajemen. Emarang. Program Magister Manajemen Universitas Diponegoro.

Fitzroy, P., dan Hulbert, J. (2005). Strategiy Management: Creating Value in Turbulent Times. Jhon Wiley.

Glueck, William dan Jauch, Lawrence (1991). Manajemen Strategis dan Kebijakan Perusahaan, Edisi 3. Jakarta. Erlangga.

Hunger, J. David dan Wheelen, Thomas L. (2003). Manajemen Strategis, Edisi 2. Yogyakarta. ANDI.

Irawam, Parahita (2012). Street Investing 1st ed. Jakarta W & G Wealth & Grow.

Jurnal Penelitian STIPAP, 2013 Laporan Keuangan Konsulidasian 2013 PTPN III. Medan. PT Perkebunan Nusantara III.

Laporan Tahunan 2013 PT Astra Agro Lestari Tbk. Jakarta. PT Astra Agro Lestari Tbk.

Laporan Tahunan 2013 PT Bakrie Sumatera Plantation Tbk. Jakarta. PT Bakrie Sumatera Plantation.

Laporan Tahunan 2009 PTPN III. Medan. PT Perkebunan Nusantara III.

Laporan Tahunan 2010 PTPN III. Medan. PT Perkebunan Nusantara III.

Laporan Tahunan 2011 PTPN III. Medan. PT Perkebunan Nusantara III.

Laporan Tahunan 2012 PTPN III. Medan. PT Perkebunan Nusantara III.

Laporan Tahunan 2013 PTPN IV. Medan. PT Perkebunan Nusantara IV.

Laporan Tahunan 2013 PT Smart Tbk. Jakarta. PT Smart Tbk.

Marcus, Alfred A. (2006). Big Winner and Big Loosers: The 4 Secrets of Long Term Business Success and Failure. Upper Saddle River. Wharton School Publishing.

Muhammad, Suwarsono (2013). Manajemen Staregik : Konsep dan Alat Analisis, Edisi 5. Yogyakarta. STIM YKPM.

Pearce II, Jhon A. & Robinson Jr, Richard B. (2013). Manajemen Strategis : Formulasi, Implementasi, dan Pengendalian, Buku 1, Edisi 12. Jakarta. Salemba Empat.

Porter, Michael E.(1989). Competitive Strategy. New York. Free Press.

Rangkuti, Freddy (2013). Analisis SWOT : Teknik Membedah Kasus. Jakarta. PT Gramedia Pustaka Utama.

Rangkuti, Freddy (2013). SWOT Balanced Scorecard : Teknik Menyusun Strategi Korporat yang Efektif Plus Cara Mengelola Kinerja dan Resiko. Jakarta. PT Gramedia Pustaka Utama.

Sekaran, Uma (1992). Research Methods for Business: A Skill Building Approach, 2nd.ed. New York. Jhon Wiley and Sons.

Siahaan, Uke (2013). Materi Ajar Strategi Keuangan Magister Administrasi Bisnis. Malang. Universitas Brawijaya.

Solihin, Ismail (2012). Manajemen Strategik. Bandung. Erlangga.

Syamsuddin, Lukman (2004). Manajemen Keuangan Perusahaan, Konsep Aplikasi Dalam : Perencanaan, Pengawasan, dan Pengambilan Keputusan. Jakarta. PT Raja Grafindo Persada.

Waterman, Robert Jr,.(1982). The Renewal Factor: How The Best Get and Keep The Competitive Edge. Bussines Week:12

Walsh, Ciaran (2012). Key Management Ratios, Edisi 4. Jakarta. Erlangga

Welsh, A. Dkk. (1998). Budgeting: Profit Planning and Control, Edisi 5. New Jersey. Pearson, Prentice Hall.

http://www.bi.go.id.

http://www.bps.go.id/hasil_publikasi/stat_kelapa_sawit_2013/index3.php?pub=Statistik%20Kelapa%20Sawit%202013

http://www.bps.go.id/hasil_publikasi/dir_kelapa_sawit_2013/index3.php?pub=Direktori%20Perusahaan%20Perkebunan%20Kelapa%20sawit%20Indonesia%202013

http://www.industri.kontan.co.id/news/wilmar-menang-tender-biodiesel

http://www.kemenkeu.go.id/berita/pertumbuhan-ekonomi-2014

http://www.ptpn3.co.id

http://www.regionalinvestment.bkpm.go.id/

http://www.simedarby.com/upload/Palm_Oil_Facts_and_Figures.pdf.

http://www.wapresri.go.id.




DOI: https://doi.org/10.21776/ub.profit.2015.009.01.3

Refbacks

  • There are currently no refbacks.