PROFIT: JURNAL ADMINISTRASI BISNIS

The Effect of Market Orientation, Marketing Innovation on Competitive Advantage and Business Performance: An Empirical Study in Micro Business of Batik Jambi

Savitri Endah Lestari, Kadarisman Hidayat, Yusri Abdillah — Tue, 06 Jun 2023 00:00:00 +0000

This research aims to examine the effect of Market Orientation (MO), Marketing Innovation (MI) on the Competitive Advantage (CA) and Business Performance (BP) of the Batik Jambi industry during covid 19 pandemic in 2020. This research helps the Micro Business of Batik Jambi Industry to apply the results of this research in increasing competitive advantage and business performance in all market conditions. The research method used is quantitative. This research was conducted in the Micro Business of Batik Jambi Industry, Seberang Jambi City, with a research sample of 33 Micro Business owners with a nonprobability sampling technique with a census sampling approach (saturated). The data were analyzed using PLS (Partial Least Square). The results showed that of the six hypotheses proposed, two hypotheses had an insignificant effect; namely, Market Orientation has no significant effect on Competitive Advantage and Business Performance. Meanwhile, the other four hypotheses significantly affect the dependent variable in this research, which means that MO has helped increase the MI of the Batik Jambi Industry. MI has also helped increase CA and BP during and after the covid-19 pandemic. CA in the Micro Business of Batik Jambi Industry has been implemented in stages and can improve BP's business.

The Effect of E-CRM Implementation and E-Service Quality on Corporate Image and Customer Satisfaction and Its Impact on Customer Loyalty

Rosyid Nurrohman Rosyid, Endang Siti Astuti, Edy Yulianto — Tue, 06 Jun 2023 00:00:00 +0000

The purpose of this study is to explain and analyze the effect of e-CRM and e-service quality on corporate image and customer satisfaction and their impact on customer loyalty. Competition in the business world to get maximum profit every company is always trying to maintain the company's image and increase customer satisfaction in order to impact customer loyalty. e-CRM and e-service quality are breakthroughs in innovation to improve the corporate image and customer satisfaction, which will have an impact on customer loyalty. This research is an explanatory study on the number of samples obtained using the Slovin formula with 204 respondents. The sampling technique used is a random sampling technique. The analytical method used was PLS SEM. The results of this study show that the e-CRM variable has an effect, but is not significant, on customer loyalty, and the company image variable does not mediate the electronic service quality variable on customer loyalty. The practical implications obtained from this research can be used by related companies to evaluate e-CRM, e-service quality, corporate image, customer satisfaction, and customer loyalty within the company so that this research can support the company's strategy of efforts to maintain customer satisfaction and loyalty.

Feasibility Analysis on The Adoption of Electronic Payment on Local Retribution in Gresik Regency

Nurlita Sukma Alfandia, Shifa Ayu Kusumawardhani — Wed, 07 Jun 2023 00:00:00 +0000

The collection of retribution for waste in Gresik Regency is experiencing problems due to limited human resources collecting retribution. These problems have an impact on payments and billing processes manually. To overcome these problems, the Department of the Environment should innovate by adopting e- payment for market service retribution for the City of Surakarta. This study uses a qualitative descriptive approach. The research focuses on applying retribution payment in the Gresik Regency and analyzing the feasibility of adopting e-payment in the Gresik Regency. The results of this study are the manual method is considered ineffective because collecting retribution payment data takes a long time and indicates illegal levies. The implementation of e-payment using the virtual account method is considered applicable because transactions can be done anywhere. Based on a SWOT analysis, E-payment is feasible to be implemented in the retribution for waste services if it pays attention to the urgency of understanding information technology from the Environmental Service and planning for mature technology adoption in collaboration with the Gresik District Communication and Information Agency, as well as stakeholder participation. To take part in the preparation of business strategies to the process of compiling e- payment technology.

The Indonesian Capital Market's Reaction to the Decision Regarding the Announcement of the Large-Scale Social Restrictions

Nida Fitria, Cacik Rut Damayanti — Wed, 07 Jun 2023 00:00:00 +0000

The announcement of the first large-scale social restrictions (PSBB) decision is a non-economic event that can affect stock price movements. Signaling theory is the basis of this study, where every signal that arises from the latest information in this case information on the announcement of the regional quarantine can affect the movement of the stock price index in the capital market. This is an event study, which is studying the market reaction to an event with a quantitative approach. The population and sample in this study are company stocks listed in the LQ45 index for the period February - July 2020 using the purposive sampling technique. The research period was 10 trading days (5 days before and 5 days after the event). The hypothesis test used is the Wilcoxon Signed Rank Test. Based on the results of the performed tests, it was found that there were differences in abnormal returns in the period before and after the event. The results of the Wilcoxon signed rank test on the trading volume activity variable did not find any significant difference in trading volume before and after the announcement of the PSBB initial decision.