PROFIT: JURNAL ADMINISTRASI BISNIS

The Effect of Market Orientation, Marketing Innovation on Competitive Advantage and Business Performance: An Empirical Study in Micro Business of Batik Jambi

Savitri Endah Lestari, Kadarisman Hidayat, Yusri Abdillah — Tue, 06 Jun 2023 00:00:00 +0000

This research aims to examine the effect of Market Orientation (MO), Marketing Innovation (MI) on the Competitive Advantage (CA) and Business Performance (BP) of the Batik Jambi industry during covid 19 pandemic in 2020. This research helps the Micro Business of Batik Jambi Industry to apply the results of this research in increasing competitive advantage and business performance in all market conditions. The research method used is quantitative. This research was conducted in the Micro Business of Batik Jambi Industry, Seberang Jambi City, with a research sample of 33 Micro Business owners with a nonprobability sampling technique with a census sampling approach (saturated). The data were analyzed using PLS (Partial Least Square). The results showed that of the six hypotheses proposed, two hypotheses had an insignificant effect; namely, Market Orientation has no significant effect on Competitive Advantage and Business Performance. Meanwhile, the other four hypotheses significantly affect the dependent variable in this research, which means that MO has helped increase the MI of the Batik Jambi Industry. MI has also helped increase CA and BP during and after the covid-19 pandemic. CA in the Micro Business of Batik Jambi Industry has been implemented in stages and can improve BP's business.

The Effect of E-CRM Implementation and E-Service Quality on Corporate Image and Customer Satisfaction and Its Impact on Customer Loyalty

Rosyid Nurrohman, Endang Siti Astuti, Edy Yulianto — Tue, 06 Jun 2023 00:00:00 +0000

The purpose of this study is to explain and analyze the effect of e-CRM and e-service quality on corporate image and customer satisfaction and their impact on customer loyalty. Competition in the business world to get maximum profit every company is always trying to maintain the company's image and increase customer satisfaction in order to impact customer loyalty. e-CRM and e-service quality are breakthroughs in innovation to improve the corporate image and customer satisfaction, which will have an impact on customer loyalty. This research is an explanatory study on the number of samples obtained using the Slovin formula with 204 respondents. The sampling technique used is a random sampling technique. The analytical method used was PLS SEM. The results of this study show that the e-CRM variable has an effect, but is not significant, on customer loyalty, and the company image variable does not mediate the electronic service quality variable on customer loyalty. The practical implications obtained from this research can be used by related companies to evaluate e-CRM, e-service quality, corporate image, customer satisfaction, and customer loyalty within the company so that this research can support the company's strategy of efforts to maintain customer satisfaction and loyalty

Feasibility Analysis on the Adoption of Electronic Payment on Local Retribution in Gresik Regency

Nurlita Sukma Alfandia, Shifa Ayu Kusumawardhani — Wed, 07 Jun 2023 00:00:00 +0000

The collection of retribution for waste in Gresik Regency is experiencing problems due to limited human resources collecting retribution. These problems have an impact on payments and billing processes manually. To overcome these problems, the Department of the Environment should innovate by adopting e- payment for market service retribution for the City of Surakarta. This study uses a qualitative descriptive approach. The research focuses on applying retribution payment in the Gresik Regency and analyzing the feasibility of adopting e-payment in the Gresik Regency. The results of this study are the manual method is considered ineffective because collecting retribution payment data takes a long time and indicates illegal levies. The implementation of e-payment using the virtual account method is considered applicable because transactions can be done anywhere. Based on a SWOT analysis, E-payment is feasible to be implemented in the retribution for waste services if it pays attention to the urgency of understanding information technology from the Environmental Service and planning for mature technology adoption in collaboration with the Gresik District Communication and Information Agency, as well as stakeholder participation. To take part in the preparation of business strategies to the process of compiling e- payment technology.

The Indonesian Capital Market's Reaction to the Decision Regarding the Announcement of the Large-Scale Social Restrictions

Nida Fitria, Cacik Rut Damayanti — Wed, 07 Jun 2023 00:00:00 +0000

The announcement of the first PSBB decision is a non-economic event that can affect stock price movements. Signaling theory is the basis of this research. The latest information signals that the regional quarantine announcement can affect the stock price index movement in the capital market. Abnormal returns and trading volume activity are indicators that measure the reaction rate of a stock in the capital market. This study aims to determine whether there is an average abnormal return and trading volume activity before and after the announcement of the PSBB decision. This research is an event study that studies the market reaction with a quantitative approach. The population and sample in this study are company stocks listed on the LQ45 index for February - July 2020 using the Purposive Sampling technique. The research period is five days before and after the event (a total of ten days). The hypothesis test used is the Wilcoxon Signed Rank Test. The result was differences in abnormal returns before and after the event. The Wilcoxon signed rank test results on the trading volume activity variable did not find any significant difference in trading volume before and after the announcement regarding the initial PSBB decision.

The Effect of Agility on Firm Performance: Study in Indonesian Aviation Industry During Covid-19 Pandemic

Aviva Salsabila Caesari, Muhammad Iqbal, Benny Hutahayan — Wed, 14 Jun 2023 00:00:00 +0000

Business competition during the Covid-19 pandemic has become a crucial topic of discussion because many economic sectors have experienced paralysis, including the aviation industry. This situation encourages each company to adapt to the business and dynamics in its environment to maintain its performance. This study was conducted to test and analyze the influence of strategic agility, market capitalizing agility, and operational agility adjustments on firm performance. The methods include quantitative research methods with PLS-SEM. This research found that strategic and market capitalizing agility affect a firm's performance. Differences in the company's business operations can affect the company's performance which is also supported by dynamics in the business environment.

Shadow Economy and its Impact on Tax Revenues in Mojokerto City

Harjo Lukito, Alifone Firdaus Nurwicaksono Adi — Thu, 22 Jun 2023 00:00:00 +0000

This study aims to empirically study the effects of the allocation, distribution, and stabilization variables on the shadow economy and their impact on tax revenues. This research is descriptive-explorative and explanatory research. The research location is at the PKL Center, Jl. Fort Pancasila City of Mojokerto. The population of 369 with the Slovin tolerance formula of 0.01 was determined as a sample of 79 respondents. Data collection uses a questionnaire; data analysis is assisted by SmartPLS software version 3.3.7. The results show: 1) Allocations have a significant effect on the shadow economy; 2) Distribution has a significant effect on the shadow economy; 3) Stabilization has no effect on the shadow economy; 4) Allocations do not affect tax revenues; 5) Distribution has a significant effect on tax revenues; 6) Stabilization has a significant effect on tax revenues; 7) Shadow economy has a significant effect on tax revenues; 8) Allocations have an indirect effect on tax revenues through the shadow economy; 9) Distribution has an indirect effect on tax revenues through the shadow economy; 10) Stabilization has an indirect effect on tax revenues through the shadow economy.

Comparative Analysis of Tax Administration between Indonesia and New Zealand

Fri, 23 Jun 2023 00:00:00 +0000

This study focuses on a comparative analysis of institutional position, taxpayer registration, and tax reporting between Indonesia and New Zealand. This study aims to see the potential of the New Zealand tax administration that can be adapted and adopted in Indonesia to improve administration so that it can encourage taxpayer compliance behavior. This research is descriptive qualitative research and data collection through literature studies. The analytical method used is the content analysis model. The results of this study indicate that there is still room available to make improvements in tax administration, including the Directorate General of Taxes, can provide social program assistance for taxpayers who have a Taxpayer Identification Number, increasing the role of the Directorate General of Taxes not only as a tax collection and management agency but also managing social policy programs, and changing the institution of the former Directorate General of Taxes single directorate within the ministry of finance or economy become semi-autonomous revenue authorities. The results of this study can be used as a consideration for the Directorate General of Taxes to implement in Indonesia to improve tax administration that can encourage compliant behavior.

The Effect of Environmental Turbulence and Entrepreneurial Opportunities on Entrepreneurial Intention in Digital MSMES Indonesia

Bentarro Trisyahputra, Andriani Kusumawati , Wilopo — Mon, 26 Jun 2023 00:00:00 +0000

This study aims to: 1) Analyze and explain how the effect of the Environmental Turbulence variable (X) on the Entrepreneurial Opportunities variable (Y1), 2) Analyze and explain how the effect of the variable Environmental Turbulence (X) on the variable Entrepreneurial Intention (Y2), 3) Analyze and explain how the effect of the variable Entrepreneurial Opportunities (Y1) on the variable Entrepreneurial Intention (Y2), 4) Analyze and explain how the effect of the variable Environmental Turbulence (X) on the variable Entrepreneurial Intention (Y2) which is mediated by Entrepreneurial Opportunities (Y1). This study uses explanatory research with the quantitative approach with three variables used in this research which are Environmental Turbulence (X), Entrepreneurial Opportunities (Y1), and Entrepreneurial Intention (Y2). Data collection was obtained through the spread of an online questionnaire on 162 MSMEs who use and have businesses on the Blibli.com platform marketplace in Indonesia. The results of this study confirmed the positive impact of Environmental Turbulence on Entrepreneurial Intention when Entrepreneurial Opportunities as a mediating variable. The result also shows that MSME actors can increase their intention to become entrepreneurs if they provide business opportunities that suit their needs during environmental turbulence.

The Gamification Influence as Marketing Medium on Intrinsic Motivation, Positive Emotion, Customer Engagement and Repurchase Intention

H Muhammad Husnul Habib, Kadarisman Hidayat, Mukhammad Kholid Mawardi — Mon, 26 Jun 2023 00:00:00 +0000

Since its launch, PT Tokopedia has been one of Indonesia's digital marketplaces that have rapidly expanded with its Gamification reward technique to promote sales. The researchers intend to measure the gamification method carried out by Tokopedia to its customers. This study aims to investigate the impact of Gamification on intrinsic motivation, positive emotion, and customer engagement. This study also examines the effect of Positive Emotion on the Repurchase Intention variable and the Gamification effect on the Repurchase Intention variable. This study employed descriptive-quantitative explanatory research as the research design and Self-determination theory as the framework of this research. The population in this study were Indonesian citizens with a minimum age of 17 years. Two hundred thirty respondents were collected as the sample through E-Questionnaires distributions. The structural Equation Model using the Variances Based SEM approach, well-known as Partial Least Square (PLS) framework, is employed in this study. The results reveal that Gamification has a positive and significant effect on intrinsic motivation, positive emotions, customer engagement, and repurchase intention.

The Impacts of Perceived Organizational Support and Work Environment on Employee Performance: The Mediating Effects of Job Satisfaction

Desi Ratnasari, Hamidah Nayati Utami, Arik Prasetya — Tue, 27 Jun 2023 00:00:00 +0000

One of the employees required to have optimal performance is an employee within the scope of a health service organization. There are indications of problems in the performance of non-medical health workers at Aliyah General Hospital, Kendari City, Southeast Sulawesi. Researchers built the perception that their low performance could be influenced by perceived organizational support, work environment, reward, punishment, or job satisfaction. The study was conducted at Aliyah General Hospital (1, 2, and 3) in Kendari City, Southeast Sulawesi. This study used a quantitative approach with 157 respondents. Data analysis used Partial Least Square-Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 3 software. The results showed that perceived organizational support did not significantly affect employee performance and job satisfaction. In contrast, the work environment significantly affected employee performance and job satisfaction. Job satisfaction has a significant effect on employee performance. Job satisfaction cannot mediate perceived organizational support on employee performance; on the contrary, it has a mediating effect on the work environment on performance. The results of this study indicate that the performance of employees of the Aliyah General Hospital in Kendari City is driven by their work environment, especially the support of colleagues.