Profit: Jurnal Adminsitrasi Bisnis

Profitability Ratios Analysis in Telecommunication Industry Before, During, and After Covid Pandemic

Gianisa Mentari Putri, Maria Widyarini, Vera Intanie Dewi — Mon, 02 Jun 2025 00:00:00 +0000

The COVID-19 pandemic has significantly disrupted the business landscape due to the implementation of PSBB policies. The pandemic restricted activities in areas affected by the virus, resulting in substantial changes in consumer behaviour. There was a surge in demand for telecommunications products and services as individuals and businesses adapted to remote work and online interactions. These changes have positively impacted the financial performance of telecommunications companies. However, these companies face challenges in operations and principles. ESG encompasses social and environmental responsibility and ethical corporate governance that affect their profitability. Profitability assesses a company's ability to generate revenue from operations using gross profit margin, net profit margin, return on assets, and return on equity. Other analytical techniques have also been used, such as horizontal analysis, which compares data across periods, and vertical analysis, which evaluates components of financial statements. This study also uses variance analysis, trend analysis, and documentation on secondary data. 2019 to 2023: The financial statements of four major telecommunications companies are the samples used in this study. This study shows that gross profit margin, net profit margin, return on assets, and return on equity have significant differences or similarities before, during, and after the pandemic.

The Influence of Work Motivation and Competence on Employee Performance Through Employee Engagement

Dany Fauzan Ramadhan, Arik Prasetya, Benny Hutahayan — Mon, 02 Jun 2025 00:00:00 +0000

Human resources are a valuable asset for an organization. Hence, it must be maintained, and various possibilities that could impact achieving the organization's goals should be avoided. Performance is a crucial factor in achieving organizational goals as it positively impacts customer satisfaction, making it a determining factor for long-term success for the organization. In 2020 and 2023, the performance of employees at PT Indo Kordsa experienced a decline. This study examines the factors that can influence employee performance and analyzes the differences between permanent and contract employees' performance at PT Indo Kordsa. This research uses a quantitative method by distributing an online survey through a Google Form to 348 respondents. The data analysis employs SPSS tools and the Sobel test. The results of this study indicate that work motivation and competence significantly affect employee engagement. Furthermore, work motivation, competence, and employee engagement significantly affect employee performance. Additionally, Employee engagement variables have been shown to mediate the relationship between work motivation and competence with employee performance, and the analysis results show a significant influence of work motivation and competence on employee performance through employee engagement. However, there is no difference between permanent and contract employee performance.

The Triad of Influence: How Price, Payment, and Trust Shape Online Purchase Behavior

Mon, 02 Jun 2025 00:00:00 +0000

Despite the growing popularity of online grocery shopping, consumers remain hesitant to purchase fresh produce online. All things that lead to practicality are straightforward to find in every business nowadays, even agricultural companies, as well as payment methods that have begun to switch to digital. This study investigates the factors influencing their purchasing decisions on the K platform. This research took place from January to March 2024. The respondents in this study amounted to 88 in The Greater Jakarta area. Data were obtained and analyzed using Structural Equation Models-Partial Least Square (SEM-PLS). Unlike prior research, we examine the moderating role of consumer trust on the relationship between price and purchasing decisions. Our findings reveal that price and payment methods significantly affect consumer purchasing decisions. However, consumer trust can mitigate the negative impact of price increases on sales. By understanding these dynamics, businesses can develop more effective strategies to attract and retain online customers in the competitive market for fresh produce.

Enhancing Entrepreneurial Skills for Disabled Individuals: Insights from Indonesia's Social Center

Melati Dewi Asri, Nurvania Salsabila, Septiana Dwiputrianti, Reni Wijayanti — Mon, 02 Jun 2025 00:00:00 +0000

This study addresses a significant gap in entrepreneurship research by focusing on enhancing entrepreneurial skills among disabled individuals at the ‘Griya Harapan Social Centre.’ Entrepreneurship is widely recognized as a pathway to economic empowerment for marginalized groups. However, disabled individuals face distinct barriers, including limited access to resources and societal stigma. This research identifies the skills gap in current training programs and proposes a comprehensive curriculum encompassing core entrepreneurial competencies, managerial, technical, and personal skills development. Utilizing a qualitative descriptive method, data were collected through in-depth interviews, observations, and document analysis. Findings reveal that while participants acquire vocational skills, critical entrepreneurial competencies such as risk-taking, innovation, financial literacy, and digital marketing remain underdeveloped. Managerial skills, including decision-making and planning, are also lacking, limiting participants’ potential for independent entrepreneurship. The proposed holistic training model is tailored to the specific needs of disabled individuals, offering practical solutions to overcome these challenges. The theoretical contribution of this research lies in its comprehensive framework for developing an inclusive entrepreneurial training model, thereby enriching the discourse on entrepreneurship and social empowerment while fostering economic and social inclusion for disabled individuals.

How Does Perceived Value Affect Satisfaction in the Pujon Kidul Tourism Village Through Their Experience?

Andreas Tri Purnomo Hijrah Kristiawan, Mohammad Iqbal, Muhammad Faisal Riza — Mon, 02 Jun 2025 00:00:00 +0000

Value perception is divided into two aspects: functional and emotional. Both values are thought to influence tourist satisfaction. Value perception certainly does not stand alone but is accompanied by the quality of the tourist experience. Both variables are continuous, linking the causal relationship between stimulus value perception and the response felt through the quality of experience. This study aims to determine the relationship between variables in value perception to experience and visitor satisfaction in Pujon Kidul Tourism Village. Using a descriptive quantitative method, this study collected data from 250 respondents who were visitors to Pujon Kidul Tourism Village through a questionnaire. The data collected were then processed using the SEM-PLS method. The results indicate that the perception of value, encompassing both emotional and functional aspects, positively impacts the quality of the visitor experience. The perception of value, both emotional and functional, has a positive impact on visitor satisfaction in Pujon Kidul Tourism Village. Meanwhile, the quality of visitor experience positively affects visitor satisfaction. This indicates that the quality of visitor experience has successfully mediated the relationship between value perception and visitor satisfaction.

Does Digital Content Marketing and Destination Branding Improve Visit Intention

Siti Lailatus Sa'adah, Silvana Maulidah, Heptari Elita Dewi, Rosihan Asmara — Mon, 02 Jun 2025 00:00:00 +0000

The lack of a social media marketing strategy was challenging for the destination. Café Sawah, as an agrotourism destination, lacks in managing social media, thus hampering the optimization of digital marketing. In response, the destination must improve its intention to visit. This research analyzes the influence of digital content marketing and destination branding on visit intention through electronic word of mouth. This research was designed as quantitative research using the SEM PLS method with a sample of 130 people. The sampling technique uses purposive sampling. The data in this research was obtained through a survey using a questionnaire. The results show that digital content marketing has a significant effect influence on visit intention. Likewise, destination branding does not have a substantial impact on visit intention. Furthermore, digital content marketing does not significantly affect visit intention through EWOM mediation. Meanwhile, destination branding significantly affects visit intention through EWOM mediation. Then, in the mediation test, Electronic Word of Mouth (EWOM) as a mediator between digital content marketing and visit intention could not mediate.

The Impact of Greenwashing on Perceived Environmental Performance Toward Brand Avoidance and Brand Switching

Silviana Ibau, Mukhammad Kholid Mawardi, Anni Rahimah — Mon, 02 Jun 2025 00:00:00 +0000

This study uses a case study of Le Minerale gallon users to examine how greenwashing affects perceived environmental performance, brand avoidance, and brand switching. "Greenwashing" is the practice of misleading consumers by claiming, for a commodity or service, environmental friendliness while it is not. This study uses explanatory quantitative research to examine causal relationships between variables among Le Minerale customers in Malang Raya, with 210 data collected through structured instruments. This study focuses on brand avoidance and switching, especially how perceived environmental performance (PEP) affects them. The study found that greenwashing negatively impacts consumers' PEP, significantly increasing both brand avoidance and brand switching, as consumers become skeptical of misleading environmental claims and prefer more trustworthy, eco-friendly alternatives. The practical implication of this research is its potential to guide marketers and business practitioners in adopting more transparent and authentic green marketing strategies to build consumer trust and loyalty.

Business Model Canvas Strategy in Chicken Egg Farming Business PT. Galus Unggul Jaya

Priska Wulan Ndari, Zumrotin — Mon, 02 Jun 2025 00:00:00 +0000

Galus Unggul Jaya is a company engaged in the chicken egg business livestock industry in Malang Regency. The problems faced are the number of competitors, production volume, and marketing reach at PT Galus Unggul, which are still not optimal, so a business development strategy is needed. This study aims to describe the development strategy for chicken egg businesses using the Business Model Canvas at PT Galus Unggul Jaya Malang. The method used in this study is qualitative descriptive research with data collection through observation, interviews, literature studies, and documentation. The results of this study indicate that, indirectly, PT. Galus Unggul Jaya has implemented 9 Business Model Canvas business models that have not been mapped. However, in its implementation, four elements still need to be proposed so that business development can run optimally, namely, in the elements of customer segments, channels, customer relationships, and key resources. The results of the strategy formulation using SWOT analysis show that PT. Galus Unggul Jaya can exploit opportunities and strengths to minimize weaknesses and threats.

The Influence of Financial Performance on Stock Price with Exchange Rate as Moderation Variable

Lailatul Badriyah, Zahroh Z. A, Ari Darmawan — Mon, 02 Jun 2025 00:00:00 +0000

With the exchange rate acting as a moderating variable, this study aims to examine the effect of Return on Equity (ROE), Return on Assets (ROA), Current Ratio (CR), Debt to Equity Ratio (DER), and Earnings per Share (EPS) on stock prices in consumer goods subsector manufacturing companies listed on the Indonesia Stock Exchange between 2017 and 2022. Using SPSS version 25.0.0, the analysis techniques used are multiple linear and moderated regression analyses (MRA). The research findings show that before and during the COVID-19 epidemic, stock prices were significantly influenced by ROA, ROE, CR, DER, and EPS. According to the MRA results, the exchange rate can also strengthen the impact of ROA, ROE, DER, and EPS on stock prices in both eras. However, before and during the epidemic, the exchange rate does not reduce the impact of CR on stock prices. When making financial plans and investment decisions in the face of economic uncertainty, investors and business managers can benefit significantly from these findings.

The Implementation of the Theory of Constraints (TOC) to Increase Production Cost Efficiency and Productivity: VAF Case Study

Mon, 16 Jun 2025 00:00:00 +0000

VAF is a photo frame production company operating in the creative economy sector in Batam, Indonesia. VAF faced declining demand, leading to increased production costs and decreased productivity. After the post-pandemic drop in demand, VAF struggled with inefficiencies, rising costs, and labor constraints. This study applies the Theory of Constraints to diagnose production bottlenecks, quantify inefficiencies, and propose cost-saving strategies. In this quantitative descriptive study, the five steps of TOC and the application of Drum-Buffer-Rope and Buffer Management are implemented to enhance production cost efficiency and productivity. The analysis found that constraints stemmed from limited and unskilled labor, causing machines to operate suboptimally and delaying product delivery when demand fluctuated. Consequently, 84% of production time is allocated to value-added activities, while 16% is spent on non-value-added activities (material preparation and packing), which must be reduced to enhance operational efficiency. VAF achieved cost savings of 2.61% in 2022 and 2.19% in 2023 by minimizing non-value-added activities. Return on Investment in 2022 improved from -1.7% to -1.3%; in 2023, it rose from 3.3% to 4.1%. Total productivity increased by 2.80% in 2022 and 2.61% in 2023. Overall, TOC implementation successfully enhanced VAF’s production cost efficiency and productivity.