Profit: Jurnal Adminsitrasi Bisnis

Determining Factors Influencing Generation Z's Intention to Purchase Green Cosmetics

Sri Wulan Sari Adi Pandur Hasesda — 2024-01-11

Even though Indonesia is the largest cosmetic market growth country in Southeast Asia and is expected to continue to top that position for the next 10-15 years, however the awareness of green cosmetics still relatively low. By making Generation Z who are known to be more concerned about environmental issues and their contribution the national economics as respondents in this study, this study seeks to explain the factors that influence green purchase intention of green cosmetics in Indonesia. This study proposes a substitution of Subjective Norms in the Theory of Planned Behavior (TPB) with Personal Norms, which derived from the Norm Activation Model (NAM). This study introduces new integrated model TPB and NAM. This study deploys Green Purchase Attitude, Perceived Behavioral Control, as well Personal Norms predictors of Green Purchase Intention for The Body Shop products. Quantitative research approach and purposive sampling method were implemented to collect primary data using questionnaires to 165 consumers of The Body Shop of Indonesia. The results of the study show that Personal Norms and Perceived Behavioral Control are proven to significantly influence Green Purchase Intention. Meanwhile, Green Purchase Attitude has no significant influence on Green Purchase Intention for The Body Shop products in Indonesia.

How Social Media Impacts on Customer Brand Engagement, Brand Trust and Brand Loyalty

Riza Khusniah — 2024-01-11

This research analyzes the effect of Social Media Marketing Activities, Customer Brand Engagement, and Brand Trust on Brand Loyalty. Currently, coffee drinks and activities have become a trend for the community. Starbucks, the world's largest coffee shop company, was born with a luxurious image. By demographic class, the Starbucks customer segment is middle to upper class, classified as a masstige brand. The masstige brand position is between the upper mid-level and super premium courses. Business competition for masstige brands is more sophisticated and global, which expedites adapting communication technology to build brand loyalty. Social media marketing activities reinforce brand loyalty through customer engagement to improve customer relations. Even the transfer of information between brands to customers through social media has the potential to boost brand trust. The research method used is quantitative. This research questionnaire was distributed online to 210 customers of the masstige brand Starbucks in three major cities in East Java Province. The data were analyzed using PLS. This study's results show that the 5 hypotheses significantly affect the dependent variable. It indicates that implementing Social Media Marketing Activities, CBE, and BT strategies can improve BL on customers of masstige brand Starbucks.

The Influence of Corporate Governance, Capital Structure, Company Growth on Dividend Policy and Firm Value in Consumer Goods Industry

Raudhatul Karimah — 2024-01-11

This research aims to determine the influence of corporate Governance, capital
structure, and company growth on dividend policy and company value. The data is
secondary data from the financial reports of consumer goods sector companies listed on
the Indonesia Stock Exchange in 2015-2020. The sample for this research consisted of
14 companies. This explanatory research uses a quantitative approach and implements
the Partial Least Square (PLS) approach. This research finds that corporate
Governance, capital structure, and company growth have insignificant effect on
dividend policy, while they have a significant impact on company value. Dividend policy
has a negative effect on company value.

Exploring the Contemporary State of Information Technology Governance Transparency in Indonesian Firms

Almoazer Abdelrahman — 2024-01-11

Organizations are placing greater importance on utilizing Information Technology (IT), and efficiently administrating IT resources is crucial for attaining strategic objectives and minimizing IT-related hazards. Nevertheless, there needs to be more comprehension regarding the current status of transparency in IT governance among Indonesian organizations. This study aims to examine the present condition of IT governance disclosure and analyze how the level of IT usage and ownership structure influence the transparency of IT governance in Indonesia. The data collection process will comprise conducting content research on the 2021 annual reports of different organizations using the qualitative analysis approach. This method will investigate high-tier listed corporations, non-listed companies, and low-tier non-listed companies. The study's discoveries will offer significant perspectives for policymakers, managers, and academics, aiding businesses in formulating effective strategies to enhance transparency and IT governance practices. Consequently, this will result in improved organizational performance.

Receivables Turnover, Leverage, Company Size and Profitability: An Empirical Study on Indonesian Financial Companies

I Gusti Ayu Windy Dwiastari — 2024-01-11

This study aims to determine the effect of receivables turnover, leverage, and company size on the profitability of Financing Companies listed on the Indonesia Stock Exchange in 2016-2021. The type of research used in this study is explanatory reachers with a quantitative approach. This study used secondary data from the official website of the Indonesia Stock Exchange in the form of the company's annual financial statements. The population of this research is 16 finance companies, and the population was selected through purposive sampling techniques based on predetermined considerations that determined the number of samples to be as many as nine companies. The data analysis techniques used are descriptive analysis, classical assumption test, multiple linear regression test, determination test, and hypothesis test (t-test and F test), analyzed by SPSS version 25. The results of this study prove that the partial receivables turnover variable has a positive and significant effect on profitability. The leverage has a negative and significant effect on profitability. The size of the company has an insignificant effect on profitability. Simultaneously, receivables turnover, leverage, and company size variables significantly affect profitability.

Analysis Business Intelligence Systems in the Outsourcing Industry Using Soft System Methodology

Chrismantya Dwi Satriya Nugroho — 2024-01-22

This study aims to determine the problem of implementing business intelligence in the outsourcing industry with complex IOIS integration. The data sources come from the Tcompany business processes (internal) and the business processes from partner companies (external) to obtain relevant information for the business Intelligence system. Soft System Methodology is used for system analysis and modeling to integrate technology (complex) and human (soft) systems. Using the view of soft systems thinking and rooted in the paradigm of situational complexity, the capacity of all-around real-world systems that are messy and unstructured by looking at the success factors of implementing business intelligence system managerially through organizational, process, and technology aspects. The final result expected by the researcher is in the form of suggestions for improvements that the company can make with a systematic approach and corporate culture. Implementing business intelligence in the outsourcing industry faces issues due to conflicts of interest between business and technology. CEOs focus more on growth and profits, while CIOs are more concerned with technological infrastructure and operational efficiency. Addressing this challenge requires initiating conversations between CEOs and CIOs and a comprehensive assessment of both business and technology strategies to ensure enhanced alignment.

The Effect of Marketing Mix 7P on Visit Intention Eco-Tourism at Seloliman Mojokerto

Ervina Septyanto Putri — 2024-01-22

Seloliman Environmental Education Center is an alternative educational tour for students, residents, and tourists. Based on phenomena that occur in the field, visitors are only crowded during certain seasons and moments. At other times, visiting tourists did not experience a significant increase. This research aims to analyze the Marketing Mix 7P variable against the Visit Intention variable at the Seloliman Environmental Education Center, Mojokerto Regency. This research is explanatory. The analytical method in this research is descriptive analysis and multiple linear regression analysis. This research data was obtained by distributing questionnaires directly and online to 155 respondents. The sampling technique in this research was the purposive sampling method. The data used in this study are primary data and secondary data. The data analysis techniques used are descriptive and moderated regression. The data in this study was processed using SPSS ver 22. The results of this research show that the variables Product, Price, Place, Promotion, People. Process and Physical Evidence have a positive and significant influence on the Visit Intention (Y) variable at the Seloliman Environmental Education Center, Trawas.

Antecedents and Consequences of FOMO in Tourism: an Empirical Literature Review

Cahya Nova Kurniawan — 2024-01-22

This research aims to systematically review the literature on the drivers and consequences of the fear of missing out (FOMO) phenomena in the tourism context. This study employed a systematic literature review following PRISMA reporting guidelines. The writers searched the online database Elsevier (Scopus) for scholarly publications published in English that can be accessed throughout the databases. This study does a systematic literature review using data from 56 articles. According to the findings, three elements of antecedents contribute to FOMO in the tourism context: electronic word of mouth, reference groups, and perceived loneliness. Then, three variables are the results of the FOMO: intention to seek information, intention to visit, and positive well-being. FOMO is a "fear of being left behind" phenomenon that occurs among online users as a result of the different activities available on social media. Tourism enterprises will likely be able to use the FOMO phenomenon as an advertising tool that will influence the emergence of motivation to visit and create new experiences for travelers. For travelers, the FOMO phenomenon is predicted to be a personal motivation, particularly in meeting the desire for self-esteem and avoiding undesirable attributes such as fear and loneliness.

The Effect of Macroeconomic Variables on Company Stock Prices with Inflation as a Moderating Variable on the Indonesian Mining Industry

Yuliatussolihah Fajarini — 2024-01-30

This study uses signalling theory and purchasing power parity theory to determine the effect of world oil prices, interest rates, and exchange rates on company stock prices, with inflation as a moderating variable. As explanatory research with a quantitative approach, this study selects a sample of 29 Indonesian mining companies through a purposive sampling technique. Data analysis used E-Views 12 software, which included descriptive analysis, classic assumption test, panel data regression test, moderation regression test, hypothesis test (t-test), and determination test. The results of this study show that the variables of World Oil Prices and Interest Rates partially have a positive and significant effect on Stock Prices. Exchange rates have a negative and significant effect on stock prices, and inflation has no moderating effect on the world oil price, interest rate, and exchange rate on stock prices.

The Impact of Financial Technology on Student Investment Decisions

Sri Sulasmiyati — 2024-01-31

Investment is an important aspect of financial planning for every individual. The public can more easily access current investment activities through financial technology. This study aims to find out what factors influence student interest in investing through financial technology. Those factors consist of perceived ease of use, perceived usefulness, perceived compatibility, investment knowledge, and trust in investment intention using financial technology. This study employed a quantitative methodology, specifically adopting an explanatory research design. Primary data was used and obtained by distributing online questionnaires to university students in Malang who have invested in financial technology, and 60 respondents were selected using purposive sampling. The data analysis technique used the Multiple Regression Analysis method. The results of this study showed that perceived ease of use, perceived compatibility, investment knowledge, and trust had a positive and statistically significant effect on investment intention using financial technology. The effect of perceived usefulness on investment intention using financial technology was positive but statistically not significant. It could happen because the data needs to need to provide sufficient evidence (due to the limited number of respondents) to confidently conclude that the observed positive effect is a reliable and meaningful pattern in the population being studied.