STRENGTHENING BUMDES BAROKAH THROUGH SOCIAL MEDIA

Authors

  • Sri Mengesti Rahayu Fakultas Ilmu Administrasi Universitas Brawijaya
  • Astri Warih Anjarwi Fakultas Ilmu Administrasi Universitas Brawijaya
  • Damas Dwi Anggoro Fakultas Ilmu Administrasi Universitas Brawijaya

DOI:

https://doi.org/10.21776/ub.profit.2022.-16.01.10

Keywords:

Business Strengthening, BUMDes Barokah, Social Media

Abstract

The community service activity in 2021, entitled "Strengthening BUMDes Barokah Through Social Media," is a follow-up to community service activities in 2020 with the theme "Company Profile as a Means of Increasing Competitiveness of BUMDes Barokah." The output achieved last year with an increase in the number of visitors in 2019-2020 proves that the company profile and Sumber Sira booklet, which is one of the business units in the Barokah BUMDes, have helped strengthen tourism competitiveness, especially in Malang Regency. Based on this background, the community service team will continue efforts to strengthen this competitiveness through social media, especially Instagram, so it is hoped that the Barokah BUMDes management will be more efficient in promoting all their business units and can increase the opinion of Barokah BUMDes.

References

Maryunani. 2008. Pembangunan Bumdes dan Pemerdayaan Pemerintah Desa, Bandung: CV Pustaka Setia. Hal 35.

Badan Pusat Statistika. 2018.”Hasil Potensi Desa (PODES) 2018”, diakses pada tanggal 27 Februari 2020 dari https://www.bps.go.id/pressrelease/ 2018/12/10/1536/hasil-pendataan-potensi-desa--podes-- 2018.html)

Faruq, David Umar Al. 2019.” BUMDes di Malang Bakal Dijadikan Percontohan di Indonesia”, diakses pada tanggal 27 Februari 2020 dari https://nusantara.medcom.id/jawa-timur/peristiwa- jatim/yNLvYg6k-bumdes-di-malang-bakal-dijadikan-percontohan-di-indonesia

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Strydom, Johan, etc. 2004. “ Introduction of Marketing”, diakses pada tanggal 27 Februari 2020 dari https://books.google.co.id/books?id=kqSx3q8O1hcC &printsec=frontcover&hl=id&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

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Published

2022-01-21

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Section

Articles