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Vol 9, No 1 (2015) PENGARUH GREEN MARKETING DAN MARKETING MIX TERHADAP CUSTOMER PREFERENCE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa S2 Konsumen Aqua-Danone, Fakultas Ilmu Administrasi Universitas Brawijaya. Malang) Abstract  PDF
Any Riswati, Suharyono Suharyono, Srikandi Kumadji
 
Vol 14, No 2 (2020) MEMPERTIMBANGKAN PERSPEKTIF SERVICE-DOMINANT LOGIC SEBAGAI STRATEGI PEMASARAN DI AGRO TAWON WISATA PETIK MADU, LAWANG Abstract  PDF
Firda Melani Zalyus, Yusri Abdillah, Mohammad Iqbal
 
Vol 15, No 1 (2021) PENGARUH PERMISSION EMAIL MARKETING TERHADAP PURCHASE INTENTION DAN DAMPAKNYA PADA PURCHASE DECISION (Survei Pada Customer Lazada Indonesia) Abstract  PDF
Jun Rachmawati Harum, Andriani Kusumawati, Muhammad Kholid Mawardi
 
Vol 10, No 2 (2016) INOVASI DAN PENGEMBANGAN PRODUK UKM HANDIKRAF UNTUK PASAR PARIWISATA DI BALI Abstract  PDF
Yusri Abdillah
 
Vol 7, No 2 (2013) FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN DAN PENGGUNAAN MOBILE MARKETING (M-MARKETING) (SURVEY PADA MAHASISWA PELANGGAN TELKOMSEL DI UNIVERSITAS BRAWIJAYA) Abstract  PDF
R. Amalina Dewi Kumalasari, Achmad Fauzi DH, Srikandi Kumadji
 
2020: SPECIAL ISSUE (EKOSISTEM START UP) CITY BRANDING AND THE TOURIST GAZE: PENGEMBANGAN WISATA KOTA Abstract  PDF
Afrila Mulyati Siregar Siregar, Suharyono Suharyono, Andriani Kusumawati
 
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